We collaborate and use a co-creation process with local talented indigenous artisans and young promising designers in Colombia to fuse an ancient indigenous craft & art with a modern design approach to generate unique designs. Our collection offers fresh designs while supporting the culture of the indigenous tribes through the preservation of crafts, designs and ancestral wisdom.
Is based on a co-
design approach and the ethics of a win-win-win culture so that our brand supports the communities we work with while simultaneously creating unique fashion designs and social impact creation
We believe thatWe believe that by collaboration and co-creation, we can create unique designs that keep the ethics and the values we want to see & be in the world
How we do it?By creating new opportunities, preserving, and sharing the knowledge and wisdom of the Indigenous tribes & combining them with up to date fashion design to share it with the fashion worldWe create new opportunities by preserving and sharing the knowledge and wisdom of Indigenous Tribes, combined with an up-to-date fashion design to share with the fashion world
What does Yumajai mean?
In the Native Embera Tribe in Colombia the word “Yumajai” refers to the Spirit (Jai) of the Rainbow (Yuma). It symbolizes the essence that each of us is a unique color in the world, and each
an important part of the whole tribe, community and world we are living in color is
To Form a network of indigenous communities who specialize in and practice their traditional art and craft in a way that can bring livelihood and opportunities for now & for future generations. To form a connection and value between ancient cultures and knowledge to western society by creating a win win
collaboration between indigenous and the world win
To share with Humanity the beauty and wisdom of the indigenous tribes in Colombia via fresh & unique fashion designs, so more people can connect and to be
inspiredfrom theirwork and keep their knowledge aliveand capture.
Yumajai a Co-Creation story from Yumajai on Vimeo.